CUBE StudioX Norwich in Collaboration with FocalPoint

CUBE Studio is partnering with FocalPoint, Norwich’s leading commercial photography and video studio, to launch CUBE StudioX Norwich, introducing virtual production to brands, agencies, filmmakers, and creative teams across East Anglia.

The collaboration positions FocalPoint as CUBE Studio’s official CUBE StudioX partner for the region, integrating VP into their established studio environment and enabling new creative possibilities for high-quality advertising, product films, interviews, automotive, fashion, social content, and mixed-media storytelling.

CUBE StudioX, Norwich marks another step in CUBE Studio’s wider mission to make virtual production accessible, flexible, and scalable across the UK and internationally. The Norwich site joins a growing network of CUBE StudioX locations built around CUBE Studio’s mobile VP model, which allows VP volumes of various sizes to be deployed into existing studios and spaces with minimal disruption.

The partnership allows clients to access CUBE Studio’s virtual production workflows, creative supervision, and Virtual Art Department (VAD) while benefiting from FocalPoint’s established team, studio infrastructure, and regional network.

The Norwich partnership forms part of a wider strategic expansion by CUBE Studio, with additional CUBE StudioX sites in development across the UK and internationally. Announcements on further locations, including major creative and commercial hubs, will follow in the coming months.

FocalPoint is a commercial photography and video production studio based in Norwich, working with brands, agencies, and creators across East Anglia. Specialising in high-end advertising, product imagery, and video content, FocalPoint brings deep craft, production expertise, and a long-standing regional presence to its clients.