In the fast-paced world of advertising and event production, creativity, efficiency, and flexibility are crucial. Mobile virtual production (VP) is rapidly changing the game by offering an innovative solution that empowers brands, agencies, and production companies to create high-impact content from virtually anywhere.

Here’s why mobile LED setups, and pop-up LED walls are transforming the landscape:

With mobile virtual production, you can bring the mobile LED volume or pop-up LED wall to your chosen location. Whether it's a studio, office space, or live event venue, mobile VP allows productions to adapt to creative ideas without being tied to a single space. This flexibility is ideal for:

• On-location commercials
• Fashion and product shoots
• Live events and experiential activations

Mobile VP allows visual environments to be pre-built in Unreal Engine, reducing the need for lengthy post-production work. Real-time visual adjustments mean you can see the final shot on set, ensuring faster feedback cycles and a streamlined production process.

With mobile virtual production, directors, producers, and creatives can visualise and refine scenes in real-time. This eliminates guesswork and allows talent to perform more naturally within the scene, improving the final result. For example:

• Weather-dependent scenes can be shot indoors with realistic environments.
• Car commercials can be filmed with dynamic LED reflections, avoiding complex on-location logistics.

Enabling custom-designed LED walls to match creative requirements and avoid material wastage. This ensures productions achieve their visual goals while minimising unnecessary costs and environmental impact.

By reducing travel costs, location fees, and post-production timelines, mobile LED setups provide significant budget advantages. Productions no longer need to schedule complex logistics for outdoor or multi-location shoots, making it ideal for agencies managing tight budgets.

Mobile virtual production isn’t just for commercials. It’s a powerful tool for live events, presentations, and product launches. Brands can create captivating, immersive environments that engage audiences with stunning visuals tailored to their message using pop-up LED walls.

During a recent Gatorade commercial shoot, CUBE Studio's mobile VP solution brought a unique perspective to the set. The talent was able to talk to her younger self on the mobile LED setup on-site in her school hall.

For a recent Tumi backpack commercial featuring footballer Son Heung-min, CUBE Studio custom-designed and built a pop-up LED cube near the Tottenham Hotspur training ground. This ensured minimal disruption to the talent's schedule while achieving the desired visual impact. The mobile LED setup delivered stunning visuals efficiently and effectively with a limited-time rolling camera.

At SXSW, CUBE Studio delivered a one-day activation alongside Chrome Productions, Preevue, Disguise and other partners where over 260+ people took part in a unique experience — riding an electric motorbike from London to Texas in a mobile VP environment. Each participant received a 15-second recording of their experience directly to their inbox, creating a memorable and shareable moment powered by mobile LED technology.

For brands and agencies looking to unlock creative possibilities while saving time and costs, mobile VP, mobile LED setups, and pop-up LED walls offer powerful solutions. Whether you’re filming a commercial, producing an event, or planning a product launch, mobile virtual production allows you to deliver immersive content without compromise.

Want to see how mobile VP can transform your next project? Get in touch with CUBE Studio today.