Step 1: Lock the concept. Build the world.

The beauty of virtual production is control - no weather issues, no location faff, and no limits to your imagination.

To make the most of it, come in with:

• A clear tone or reference point
• An idea of environment (real-world, stylised, or surreal?)
• How will your artist interact with that world

Smart tip: We can source backgrounds and adapt existing 3D environments to match your brief - no need to start from scratch.

Not every music video needs a 20m LED wall. We offer a range of setups to suit different briefs, crew sizes and budgets:

• CUBE Studio (West London): Large LED volume for hero shots, sweeping visuals, or bigger set-ups.
• CUBE Studio Windsor - 5x3m LED volume fo compact music videos
• CUBE StudioX (mobile): We bring the VP setup to you - ideal for any size production and studios.

Efficient move: For performance-led videos, a 5x3m LED wall may be all you need to deliver maximum impact and make that budget work to its max.

Virtual production works best when it’s well-rehearsed and precisely blocked. That doesn’t mean you lose spontaneity — it means you make the most of your time.

We’ll help you plan:

• Shot lists and lens choices
• Playback sync with your track
• Lighting to match the virtual world
• Environment changes (time of day, weather, movement)

Our on-set team works with your director, DOP and artist to bring it all together.

Step 4: Keep your crew lean, keep your output high

We’ve shot full music videos in a single day using small, agile crews. With the right planning, virtual production can remove resets, reduce rig time, and give your DOP complete control.

Need a full team? We can scale up. Want to keep it tight? We can provide core VP support.

Step 5: Shoot it once, finish it fast

One of the biggest perks of VP is speed. What you see on the day is what you get - no green screen guesswork or extended post.

Still want to add polish?

• Grade and finish in post
• Tweak environments or extend scenes
• Add stylised overlays, VFX or design

But more often than not, you’ll walk away with 95% of your video ready to cut without leaving the studio.

We’ve shot full music videos in a single day using small, agile crews. With the right planning, virtual production can remove resets, reduce rig time, and give your DOP complete control.

Need a full team? We can scale up. Want to keep it tight? We can provide core VP support.

One of the biggest perks of VP is speed. What you see on the day is what you get - no green screen guesswork or extended post.

Still want to add polish?

• Grade and finish in post
• Tweak environments or extend scenes
• Add stylised overlays, VFX or design

But more often than not, you’ll walk away with 95% of your video ready to cut without leaving the studio.

Check out our latest music video with The Verve front man, Richard Ashcroft:

Want to shoot your next music video with virtual production?

We offer flexible VP packages for artists, directors and labels looking to bring big visuals to life fast!

Shoot at one of our studios across London, or bring us to you with Cube StudioX.