VIRTUAL
ART
DEPARTMENT.
Welcome to Our Virtual Art Department, Where Innovation Meets Imagination.
ENQUIRE
CREATING IMMERSIVE WORLDS.
Virtual Art Department (VAD) plays a crucial role in virtual production, an innovative filmmaking process that combines physical sets with digital elements in real-time. Instead of relying solely on traditional methods, VADs leverage advanced technology such as Unreal Engine and motion capture to craft immersive digital worlds that interact seamlessly with live-action footage.
Our Virtual Art Department brings together skilled artists, designers, and technicians who create virtual sets, assets, environments, and props for your project. This process eliminates the limitations of traditional filmmaking, allowing for greater creativity, flexibility, and speed.
Unreal Engine
Using Unreal Engine, we create custom 3D environments that are VP-tested and client approved.
Video plates
From abstract video plates to photo-real scenes, we’ll support you to create a set that aligns with your brand identity.
AI-generated
Blending artificial intelligence with human creativity to build environments in and out of this world.
Why Choose Our Virtual Art Department for Your Virtual Production?
1. Cutting-Edge Technology and Expertise We use the latest software and tools, including Unreal Engine, 3D modelling, and real-time rendering, to create dynamic, immersive virtual worlds that enhance your production’s aesthetic. Our experienced team ensures that every digital asset is optimised for performance and seamlessly integrates with live-action footage.
2. Real-Time Collaboration Our Virtual Art Department works alongside your creative team to make instant adjustments, ensuring a smooth, efficient workflow. With real-time collaboration, you can visualize changes instantly, making the production process faster and more flexible.
3. Custom Virtual Environments Whether you need futuristic cityscapes, fantastical landscapes, or realistic architectural designs, our team excels at creating custom virtual environments tailored to your unique needs. From conceptual design to final render, we ensure every virtual element fits your vision and enhances the storytelling experience.
4. Seamless Integration with Virtual Production Our VAD works hand-in-hand with virtual production technology, including LED walls, motion capture, and virtual cameras, to create an integrated workflow. This results in more cost-effective and time-efficient productions without sacrificing creativity or quality.
5. Enhanced Creative Control Virtual production allows directors and artists to have complete control over the environment, lighting, and camera angles, all in real time. Our Virtual Art Department gives you the freedom to design immersive worlds that respond dynamically to the story, without the physical constraints of traditional sets.
YOUR WORLDS, OUR STAGE.
Our Virtual Art Department works closely with our in-house VFX artists and pre-visualisation team to plan your production to the finest detail, ensuring there’s no surprises on the day of your shoot.
Our process involves:
• Concept development
• Pre-visualisation and environment design
• Tech visualisation and revisions
• Optimisation
• Production and post
Contact Us Today.
Ready to take your virtual production to the next level? Get in touch with us to discuss how our Virtual Art Department can help bring your vision to life with cutting-edge virtual environments and seamless integration. Let’s create something extraordinary together.
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