CUBE Studio Unveils #LIGHTLOFI Campaign
7 min read 17.08.2023 NewsWhere art, music and technology collide, #LIGHTLOFI brings together a collective of talented DOPs to shatter the boundaries of creativity, tap into the potential of AI and explore the captivating world of lofi in the Volume.
DOPs, Simon Stolland and Richard Allen, experienced virtual production for the first time, in collaboration with CUBE Studio crew, as they were invited into the Volume and tasked with creating a short video in just one day. The campaign captures their unique interpretation of the lofi aesthetic, inspired by the widely-listened to lofi playlists.
Harnessing cutting-edge technology and fostering collaboration, CUBE Studio empowers creatives to explore uncharted territories and deliver exceptional content. With a commitment to innovation, we continue to pave the way for groundbreaking projects that challenge the norms and captivate audiences across the globe.
From lightning strikes orchestrated to precision to 12-hours of Blue Hour, #LIGHTLOFI blends AI technology with human creativity and visual effects to generate photo-realistic environments and make changes in real-time.
Cinematographer and Founder of Aukes Media, Simon Stolland is best known for his work on the critically acclaimed film, Blue Story, with his latest projects including the follow-up film to Adam Deacon’s directorial debut, ‘Sumotherhood’.
Simon said: I was really stoked when CUBE Studio reached out and invited me to try virtual production for the first time.
I loved the challenge of creating something that looks real, but that would be impossible to shoot using traditional production techniques to the standard that we’ve been able to achieve with virtual production.
It was really interesting to bring AI into the mix and combine this new tool with human creativity to build our environments.
With CUBE Studio’s in-house VFX team able to add moving clouds, lightning strikes, and those small additionals like the wind blowing and lamp posts flickering in the distance, we were able to bring the whole production to life and really add to the mood of the scene"
With a portfolio spanning commercials, music videos and films, Director of Photography, Richard Allen added: "A huge thank you to CUBE Studio for approaching me to collaborate with them on their #LIGHTLOFI campaign.
Working with virtual production and using an AI art generator to create an environment was a totally new experience for me and a great learning curve.
I knew that I wanted to shoot something with a Blue Hour aesthetic. I adore the quality and mood that you get with this light, but it’s also extremely difficult to shoot a full scene at this time of day in the real world.
The Volume, with its ability to maintain a consistent light, is perfect for capturing these scenes."
Equipped with state-of-the-art kit provided by Shoot Blue, and with lighting courtesy of Aputure, Simon and Richard delved into uncharted territory, pushing creative boundaries and challenging the very notion of what is achievable in a single day.
Through virtual production, DOP's are able to shatter the limits of time and place, and capture stunning footage within the midst of lightning storms, during the enchanting blue hour, and in various other surreal settings.
The #LIGHTLOFI content series is designed to captivate audiences with a specially curated YouTube playlist. This immersive experience amplifies the essence of the lofi aesthetic and offers an awe-inspiring glimpse into the potential of virtual production.
CUBE Studio is a pioneer in the realm of creativity, and the #LIGHTLOFI campaign represents another significant leap forward. With virtual production as its driving force, this initiative showcases the limitless potential of technology to redefine the creative process and push artistic boundaries to new heights.
